Partner with Babette
Reach women living with and after breast cancer, with care.
Babette is an independent publication about life with and after breast cancer: beauty, sex, style, work, money, culture and the practical realities of what comes after treatment. We partner with brands and institutions that want to show up for these readers in a way they'll trust.
Start a conversationWhy now
Join at the beginning.
Babette is launching this season. Founding partners shape the first season of The Monthly, our first events and the launch of The After, our flagship video and education series.
We won't inflate numbers we don't have yet. Founding partners get founding rates now, and we'll share real subscriber and open-rate figures after our first three months. Early partners keep their rate for the term they sign.
Who reads Babette: women living with and beyond breast cancer, as whole people. Readers, professionals, partners, parents, founders, friends and travelers with lives to live.
Brand partnerships
Four ways in.
For beauty, wellness, fashion, food, home and lifestyle brands. Every placement is labeled, and Babette writes every story.
Founding Partner
- Presenting partner of the first season of The After
- Everything in Presenting Partner
- Founding Partner credit in the site footer
- Named partner of our launch event
- A co-created, labeled series of up to three stories
- First look at partner pages in The Annual
Presenting Partner
- "Presented by" in every issue of The Monthly for a season
- A labeled sponsored story each month, written by Babette
- Presenting credit on our Subscribe page
- Labeled Instagram posts and two seats at a Babette event
- Monthly performance reports and first option to renew
Supporting Partner
- A partner block in one issue of The Monthly
- A labeled sponsored story on withbabette.com, written by Babette
- A labeled Instagram post and story
- A performance report after the issue
Event Partner
- Named partner at a Babette event, including our Supper Club
- Your product in the room or in the gift bags
- A moment on the program and a mention in the recap
- Two seats at the table
Rates and terms are in our media kit. You'll get it as soon as you fill out our short partner form.
Health institutions
Fund education, not advertising.
Cancer centers, health plans, employers and foundations can support Babette's education in ways that keep it independent.
Sponsored memberships
Give the women you serve a full Babette membership: every guide, expert Q&A, events and small-group Circles. You receive aggregate, anonymous reports, never individual data.
Educational grants
Unrestricted grants fund a guide, a syllabus or a season of The After. You get one credit line. You don't review content, choose experts or mention products.
Licensing
License Babette guides and explainers for your patients or members, credited to Babette and kept as published.
Prescription drug, medical device and cancer treatment companies can support Babette only through unrestricted educational grants or licensing, never through advertising or sponsored placements. One company never holds both a brand partnership and an institutional partnership at the same time.
How we work
Our rules come with every partnership.
- You buy placement, not editorial. No partner picks, reviews or approves a Babette story.
- Everything paid is labeled. Every paid placement says "Presented by" or "Paid partnership."
- Reader data stays private. Partners get aggregate, anonymous reporting. We never sell or share an individual reader's information.
- Health claims are held to a higher standard. Medical content is sourced, and each article says whether a qualified expert has reviewed it. We don't run anything claiming to treat, cure or prevent cancer.
- We check before we say "clean." No beauty brand is described as clean until its ingredients have been checked.
- Ties are disclosed. If Babette or its founder has any relationship with a partner, we say so.
Never for sale
- Women-Owned Wednesday features
- The Good Stuff, our editors' picks
- Coverage, reviews or a favorable story
- Medical claims or expert opinions
- Our readers' personal information
Let's talk.
Tell us about your brand or organization and what you'd like to do together. You'll get our media kit, with rates and terms, as soon as you submit, and we'll follow up within a few business days.
Get in touch